It is so easy to see an Entrepreneur rush to get a logo, choose colors and decorate their blogs with beautiful picture.
Now, don’t get me wrong, all these are super-important but the truth is that Branding goes way beyond, having pretty colors, an awesome logo. It is all about your core promise, the experience they part with after speaking with you, your own flavor, what need you bring to the market place even when the pretty logo and designs are gone.
How exactly do you build a brand of individuals that knows, Likes and trusts you?
Well, that’s why I am here, you do this by:
- Being Consistent: You are the solution to other people’s problems, you are the messiah in the online world to help people get over a terrible pain point. Don’t jeopardize this opportunity, Get that pain point, keep talking about it until people knows that they need to solve this pain point and rush to you for solution. Your ideal customer wants someone that can relate to them and understand clearly what they are saying.
So, you need to show up, be consistent in your brand message.
Even when you have shown up, be consistent and commit to giving great value.
Showing up, is just like someone opening up a restaurant, serves great food and never opens shop again. People will quickly forget the experience they had with you and move on to someone else that may not be better than you but has shown up and is consistent in showing up.
- Develop an Area of Expertise: You should not get people confused about what your brand stands for. You should not allow people to get confused about what you actually DO. Develop an area of Expertise, dominate it and then if you can move on to your other areas of interest. People tend to form their own perception of you, based on what you post and talk about consistently.
- Help Other People Experience You: Don’t just wait for people to meet you, help them meet you and experience you by promoting yourself both through free traffic and paid traffic. Build the Know, Like and Trust Factor by Showcasing the results you help other people achieve.
You have to give as much value as possible and prove the results you brag about!